Marketing Expenses of Adidas and Reebok
|Total Marketing expenses |
Bn Euros (Adidas & Reebok)
|2014||€ 1.923 Bn|
|2015||€ 2.348 Bn|
|2016||€ 2.41 Bn|
|2017||€ 2.732 Bn|
|Adidas|| Marketing Expenses |
|2014||€ 1.533 Bn|
|2015||€ 1.897 Bn|
|2016||€ 2.102 Bn|
|Reebok||Marketing Expenses |
|2014||€ 220 Mn|
|2015||€ 267 Mn|
|2016||€ 265 Mn|
Total Marketing expenses of Adidas (Adidas & Reebok) in Billion Euros
Total marketing expenses of Adidas (including Point of Sale & Marketing Investments) reached 2.732 billion Euros . It was a rise of around 300 millions over the previous year. This includes the marketing costs of Adidas and Reebok. Over the last four years, its total marketing cost has risen by around 800 million dollars. Higher marketing expenditure reflects the high level of competition in the sports shoe and apparel industry.
Marketing expenses of only Adidas in Billion Euros
Adidas alone incurred more than 2 billion in marketing expenses in 2017. Its strong sales were driven by the strong focus on advertising In the recent years, the brand has focused on marketing to grow its connection with the customers.
Reebok Marketing expenses in Million Euros
Reebok has been spending millions on marketing. From 2014 to 2016, its marketing expenses have increased by 45 millions. A stronger focus on marketing has also helped grow its sales faster.
Read (Adidas’ Revenue and gross Profit over the past 15 years)
The data is sourced from the Annual reports available on investors website of Adidas.