Brands by Inditex: A Brief Overview

Author- | Posted- | Updated: June 23, 2020 |

INDITEX and Its Brand Portfolio

Inditex is among the largest fashion retailers with its products selling in 202 countries. Out of the 202 markets in which Inditex sells its products, 96 only have physical stores. The rest are served through online stores. Zara is the flagship brand of Inditex and it was established before Inditex was officially founded. The company started off as a small fashion workshop called Confecciones GOA in 1963 in A Coruna, Spain. Since then it has come a long way to become one of the largest fashion brands in the world and sells affordable clothing and accessories. Zara, the flagship brand of Inditex opened its first store in 1975. within a year its approach to fashion became a success and since then Inditex has continued expanding its global footprint and now has eight brands in its portfolio.

Brands by Inditex:

Zara: The Flagship brand of Inditex. 

Twelve years after the business operated as a small workshop, the founder of Inditex, Amancio Ortega, opened the first ZARA store in A Coruna, Spain. The focus of Zara at the time of its foundation was to shrink the GA between fashion creation and the customer and to offer fashionable dresses at affordable prices. This business model became highly popular within a year. Zara still relies on its four key values including beauty, clarity, functionality, and sustainability. Its focus apart from the latest trends also remains on sustainability and customer service. Zara sells in all the 202 markets including the 96 markets with physical stores. It is not just the most popular brand from the house of Inditex but also the one that generates the largest portion of Inditex’s revenue. Its ‘Join Life’ collection and Zara eco-stores are two examples of how Zara has remained committed to sustainability. 

Pull & Bear: Dynamic Design

Pull & Bear came much later than Zara. It was founded in the year 1991. The mission of Pull & Bear is to dress young, environmentally engaged, and dynamic fashion lovers. This brand from the house of Inditex sells across 185 markets including 75 with physical stores. Apart from the latest trends in the world of technology and society, this brand also reflects the latest developments in the world of art & music. Worldwide, Pull& Bear has come to be known for fun styling, fusing international and club influences with a playful attitude. It offers two separate lines for both men and women, one of which is aimed at the teenagers and the other is targeted at the adult customers. The line targeted at the teenagers offers casual and easy styling in sweatshirts, T-shirts, jeans, Bermuda shorts, plimsolls, and hats. The second line that is targeted at the adults, offers eclectic styles that can be worn day or night, at work or play.

Massimo Dutti: For the Cosmopolitan men and women.

Founded in 1985, Massimo Dutti used to be a men’s label. It became a part of the Inditex family in 1991. In 1995, Inditex also added a women’s label to Massimo Dutti with the same sense of refinement and quality fabric. This brand mainly targets the Urbane, Independent, and Cosmopolitan men and women. Massimo Dutti targets high-end customers and sells in 186 markets that include 74 markets with stores. In 2003, Massimo Dutti added products for children. Its product range for children came to be known as Massimo Dutti Boys & Girls. Apart from highly sophisticated personal tailoring line, the brand also offers comfortable fit, casual, and relaxed pieces. 

Bershka: The latest for the next generation

Bershka’s product line is tailored to the needs and choices of the next generation. Targeted at the adventurous next generation, Bershka offers pieces that reflect the latest developments in the fields of social networking, technology, and music. It was founded in 1998 when the company set up Bershka as a ground-breaking retail fashion concept. It delivers the latest trends to urban and socially connected youth. It offers three main lines that include BSK, Bershka, and Man. The styles offered by Bershka include evening wear, casual, basics, sports, jeans, accessories, and footwear, as well as the latest street trends and designs. Bershka places a heavy focus on customer experience which reflects in its store design. It launched its Stage Concept in 2016 to provide its customers with an immersive experience, with music, screens, projections, modern graphics, vibrant colors, contemporary furniture, state-of-the-art lighting, and much more. The focus is on providing the customers with a distinct and highly immersive shopping experience.

Stradivarius: The Essence of Youthful Creativity.

Stradivarius brings the latest trends in fashion to express the aspirations of young men and women. The Stradivarius brand sells in 180 markets of which 67 markets have physical stores and in the rest markets it sells only through online channels. The brand has a team of dedicated designers whose focus is to watch the latest changes in the world of fashion and translate them into modern and innovative styles that excite and inspire the youth. Stradivarius is a family-owned women’s fashion label that became a part of the Inditex family in 1999. After becoming a part of the Inditex family, the brand expanded to three new international markets within just a year. Within ten years of having joined the Inditex family, Stradivarius opened its 500th store. Just like the other brands in the Inditex family, Stradivarius also focuses on sustainability and eco-efficiency in design, production, and stores.

OYSHO: Feminine Elegance.

Oysho edges the latest with the fundamental principles of feminine elegance. The brand was founded in 2001. Its product line includes lingerie, beachwear, home-wear y Sport. Apart from style and grace, the focus of the brand is on comfort and quality. The brand maintains its focus on female sophistication even in its stores. Inside its stores, the brand mingles Mediterranean aesthetics with contemporary technology. OYSHO sells across 176 markets of which 58 markets have physical stores. Another important focus of OYSHO is sustainability and apart from production, inside its stores and headquarters too, the focus of OYSHO is on saving energy and the use of sustainable material. As a part of its global action plan called OYSHO Join Life, the brand is incorporating garments made with sustainable material. 

ZARA HOME: Latest in Everyday Living

ZARA HOME brings fast fashion to home furnishing. It updates its products range twice a week. Apart from contemporary styles, the brand focuses on evergreen styles to create the latest aesthetics for interior living. Like the fashion brands from the house of Inditex, the home furnishing brand also brings two collections each year. 

Zara Home complements its textile ranges including bedding, bed linen, tableware, and bath-linen with dishware, cutlery, glassware, and home decorations as well as clothing and accessories. Zara Home sells its products in 183 markets of which 70 are markets with physical stores.

UTERQUE: High-Quality Fashion and accessories

Uterque (pronounced oo-ter-kway) is targeted at the higher end of the market. It was set up by Inditex in 2008 and specializes in leatherwear, clothing, and accessories for women. The main priority of the brand is quality and attention to detail. Apart from quality and durability, the products by Uterque also conform to the environmental standards of Inditex. It has smartly designed its stores to provide the best in class customer experience. 

Abhijeet Pratap

Abhijeet has been blogging on educational topics and business research since 2016. He graduated with a Hons. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers.