Six Steps To Marketing Your Company

Your business is open and running well but you wish that you could get your name out to more customers who might be interested in what you sell. There are many avenues you can take to market your company that will bring in the clients you are looking for. However, narrowing down the options that are used by those most in tune with what you do while staying within your budget can be a challenge. Careful research and planning with your staff can create promotions that will draw a crowd to your place interested in knowing what your products will do for them. Here are some steps to reach your target market.

Recognize the Market You Are Trying To Reach

Before you decide what kind of advertising you plan to do, determine the market you want to reach.  Study the demographics of those who would most likely use your products and compile the data such as age, gender, median income, and the location where they live. You can retrieve this information from your own databases or work with a research company to get it for you. Once you have it, look for things that will indicate which direction you need to go in. If the group is younger and typically uses electronic devices for their entertainment, you may wish to keep your advertising more internet-based. If you are working with an older generation, the usual methods of media such as the newspaper, radio, or television might be a better option for you. Knowing your audience will also help you design a marketing campaign that is more suited for the customers you want to attract to your business. Take your time to do your research. The more data you can extract, the more successful your marketing program will be. You might ask members of your staff for their help in analyzing the results and request their opinions of what they believe you should do going forward.

Determine Your Budget

Once you establish the demographics you wish to pursue, decide how much money you want to spend on the venture. If funds are hard to come by at the moment, consult with an invoice factoring company to assist you with this. The amount you are willing to spend will determine what media you will be able to go with. A large budget will allow you to film and launch a commercial on television or record an ad for radio. However, if your allotted money is limited and you wish to use several different outlets, social media might be the best option for you. Evaluate how much you can spend over a long period of time. Advertising over many months instead of a quick blast will continue to bring clients to your company. Consult a marketing professional to help you go over your options and set up your budget. They will be able to tell you what media types will give you the best return for your money according to the statistics that you provide to them.

Think About What To Market

Now that you have your target market and a budget, determine exactly what you want to advertise. Sit down with your staff and discuss what you should promote as a company. It can be more than a specific product or service. Take their suggestions to heart. They work daily with your current clientele so there may be an attribute your organization has that you might have missed. If you wish to market your exceptional customer service, low prices, or the convenient location of your company, then note what aspects of this set you apart from your competition. Itemize specific traits that make your company unique from others then write clever but concise statements to use in your marketing. Take photos of your business, products, and storefront if you have one. Make sure they are clear and have the correct number of pixels so there is a very little blur to them when you use them. If your budget allows, you might want to hire a professional to snap these for you. This might also be a good area to talk to a marketing professional if you need help producing the material you want for your advertisements. They can proofread your text or evaluate your pictures to see if they are suitable for use then make suggestions on how to improve them. 

Review the Platforms To Use

Take a look at the variety of media types you can use. If you are leaning towards marketing through social media platforms, open up accounts for your company on each of them. Study how they work, what type of people use them, and how they will help your company. If you are uncomfortable with using social media, ask your employees if someone has experience with it and would be willing to post on behalf of your business. Contact your local television station to set up a time to film a commercial if that is the route you choose to follow. One advantage of this is that they can provide the final clip to you so that you can use it on your website and on your social media accounts. Choose a voice actor whose dictation is smooth, welcoming, and fits with the type of work you do. Communicate any changes you wish to make with your advertising representative so that the end result is what you want. Take your time preparing the material for whatever area of marketing you decide on. It will be the first impression a new customer sees or hears about your company. If the material is well done, you will be able to use it for a long time which will save money on your advertising budget.

Launch Your Marketing Campaign

When you have all of your graphics, videos, and text ready to go, upload them to your sites. If you get the option to preview what it will look like before you make it public, review it yourself and then have a few others look at it also. They might catch an error that you may have missed. Set up your website as a test and have members of your staff navigate it before you release it to the public. Get a schedule of when your commercials will air on the television or radio. Try to set aside time to watch or listen to it. Ask an employee, family member, or friend to tune in to see or hear it if there is a time constraint with your schedule. If you do find an error in any of your advertising, do your best to correct it quickly. For the information you send out by social media, consider paying the money to have the post boosted. This displays it to potential customers in your designated target market who have yet to like or follow the page you created. In doing this you might get the name of your company out in front of someone who has yet to hear of your business and what you do. For a little cost, it could be the best way to bring in a new clientele.

Document Your Results

Within a few days of launching your marketing campaign, look at the results of your efforts to see if they are working. Take note if there is an increase in phone calls or customers. Ask new clients how they heard of you and then write down their answers. Pull up your social media accounts and study the analytical data that each platform provides. Look specifically for how many people have clicked on your posts. Concentrate on those who are new and have yet to like your page. You can also log onto your website to find similar data. Compile each of these into a report and evaluate it with your staff. If the numbers and demographics are different from the ones that you are trying to appeal to, you might have to adjust your advertising to reach the customers that you want. Speak to your television or radio representative to reschedule your commercials for another time. Tweak your posts on social media so that they relate more to your target market. Continue with the minor adjustments until you get the results you desire. Document every change you make so that you know what has worked and what you had trouble with. Do your best to stay within the budget that you allotted yourself. Finding the right marketing for your company can be a process when you are looking for new customers. You need to factor in many things such as budget, the demographic that would be the most interested in doing business with you, and what type of advertising will reach them the best. Taking your time to find the right combination and doing the research into how well they will work for you will find you a new clientele who will love your company.

Kevin Gardner

Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance. Kevin loves to share his knowledge and expertise with his clients, fellow bloggers, and readers.