Samsung Advertising Expenses

Advertising Expenses of Samsung 2010-2018

Samsung Electronics is a leading global consumer electronics and IT brand. Apart from them it is also a leading maker of semi-conductors and displays.

YearAdvertising Expenses (Tr. KRW)
20184
20175.4
20164.4
20153.9
20143.8
20134.2
20124.9
20112.9
20103.3

The business of Samsung is divided into four major segments including Consumer Electronics, IT & Mobile Communications, Device Solutions (Semi Conductors & Display) and Harman. IT & Mobile communications is the leading source of revenue for Samsung followed by Semiconductors and Consumer Electronics. The company spends a large sum each year on marketing of its brand and products. In 2018, it spent around 4 trillion Korean Won solely on advertising. Apart from that around 7.2 Trillion Korean Won were spent on sales promotions. Overall, the brand spent 11.2 Trillion KRW (more than 9.5 Billion USD) on marketing. (Samsung Annual Reports)

Abhijeet Pratap

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