Twitter Revenue from advertising

Twitter Revenue from Advertising 2011-17

Twitter stats

The following table shows the revenue of Twitter from advertising, data licensing and other sources.

Twitter from advertising services, data licensing & Other services 2011-17 (in Millions)

Year/RevenueAdvertising (% of total)Data licensing & Other (% of total)Total Revenue (Millions)
2017$2110 M (86%)$333.3m M (14%)$2443.3 M
2016$2248 M (89%)$281.6 M (11%)$2529.6 M
2015$1994 M (90%)$224 M (10%)$2,218 M
2014$1255.7 M (90%)$147.3 M (10%)$1,403 M
2013$594.5 M (89%)$70.3 M (11%)$664.90 M
2012$269.4 M (85%)$47.5 M (15%)$316.90 M
2011$77.7 M (73%)$28.6 M(27%)$106.30 M

Twitter’s main source of income is Advertising. Total revenue of Twitter in 2017 was 2.4 Billion dollars. 2.1 Billion dollars came from advertising and 333 millions from data licensing & other sources.

About Twitter:

Twitter is a leading social media platform with a large user base. Globally, it has around 330 million active monthly users. The brand has seen fast operational and financial growth in the recent years. In 2017, its most focus remained on simplifying its services for higher user convenience. It encourages public discourse and self expression. Twitter is a unique social media platform, that encourages real time conversations and content distribution. Major part of Twitter’s revenue comes from advertising. Despite growing competition and rising regulatory pressure, Twitter has continued to focus upon research and innovation for higher user convenience and engagement. Its main competitors include Facebook, Instagram, WhatsApp, YouTube and other social media platforms including snap and oath.

[Twitter Annual Reports]

Abhijeet Pratap

I am Abhijeet Pratap, editor of notesmatic. I am an MBA with marketing (major). Apart from writing on various topics in business management, marketing and English literature, I like to read and write about technology.