FCA Advertising expenses

FCA (Fiat Chrysler Automobiles) Advertising expenses 2013 to 2017

The following table shows the advertising expenses of Fiat Chrysler Automobiles (FCA) from 2013 to 2017.

Fiat Chrysler Automobiles Advertising expenses 2013-2017 (Million Euros)
YearAdvertising expenses% 0f SGA expenses
2017 €        3,323 Mn45.00%
2016 €        3,557 Mn47.00%
2015 €        3,560 Mn47.00%
2014 €        3,138 Mn45.00%
2013 €        2,882 Mn43.00%

The advertising expenses of FCA amounted to  € 3,560 mn,  € 3,557 mn and  € 3,323 mn or 47%, 47% and 45% of its SG&A expenses for the respective years.

Fiat Chrysler Automobiles (FCA) is a global automotive brand that designs, engineers, manufactures, distributes and sells vehicles, components and production systems worldwide through 159 manufacturing facilities and 87 research and development centers. FCA operates in over 40 countries and sells its vehicles directly or through distributors and dealers in over 140 countries. It designs, engineers, manufactures, distributes and sells vehicles for the mass-market under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia and Ram brands and the SRT performance vehicle designation. It also designs, engineers, manufactures, distributes and sells luxury vehicles under the Maserati brand.

 

Sources:

FCA Annual Reports

Abhijeet Pratap

Abhijeet has been blogging on educational topics and business research since 2016. He graduated with a Hons. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers.