A SWOT ANALYSIS of FORD MOTORS 2016
Ford has retained its 9th rank on the Fortune 500 list this year. The business outlook for the brand globally looks great. The motors giant posted its best US sales in 2015 since 2006. Particularly, its F Series trucks proved to be a huge hit with more than 780,000 of them sold. The market position of Ford is expected to improve fast. It can be expected to continue on its winning spree, thanks mainly to the low gas prices.
Ford currently has 199, 000 employees.
CEO: Jim Hackett
Competitors: Toyota, Nissan, Hyundai, Honda, Chevrolet, GMC, Maruti, Volkswagen
Total Stockholder Equity ($M)
Market Value — as of March 31, 2016 ($M)
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What is SWOT?
‘SWOT’ is an acronym for Strengths, weaknesses, opportunities and threats. It is a powerful strategic management tool that can help know one’s important strengths and weaknesses. It also helps at planning to exploit the opportunities available to the business and counter its threats. Strengths and weaknesses are internal factors and opportunities and threats external.
So basically, SWOT is a tool designed to help you reduce your weaknesses and counter the threats. This improves the business’ chances of success by exploiting available opportunities and increasing its strengths. Companies conduct a SWOT before they embark on a new strategy or before making an important business move like investing in a new project. Below is a SWOT analysis of Ford Motors:
Here is a SWOT analysis of FORD Motors:
Ford is a strong brand which is evident from its global presence and its financial performance. The brand has continued to retain its 9th position on the Fortune 500 list. The first major strength of Ford is its brand presence globally. It ranks among the major global automobile companies. The next strength of Ford is related to the first. It is the large and loyal customer base of the brand. The larger a brand’s customer base, the stronger is its position in the market.
Ford currently has a very large customer base globally. The number of Ford customers in the Asian countries is also rising fast. Apart from that, a global supply chain, as well as its innovative approach to engineering count among the major strengths of Ford. Overall, the Ford brand has a significant number of strengths and is positioned well to utilize them to its advantage. The year 2015 has seen the presence of the brand rising very fast globally.